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Growing Globally with Google: Search Strategies for Exporting Success
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Event Contact(s)
Koreen M Grube
Registration Info
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About this event
You don’t need a huge team or bottomless budget to grow your business globally — you need the right plan and a smart digital strategy.
Direct Online Marketing, an International Trade Administration (ITA) Strategic Partner, and Google’s International Growth team are joining forces to show you what international expansion actually looks like when it works. You’ll learn how to build campaigns that reach the right audience in the right markets without wasting clicks, time, or money.
What You’ll Learn
Where Global Growth is Headed
The international growth outlook is looking strong. We’ll break down what’s trending and what matters.
How to Use Google Ads for International Reach
You’ll get a better handle on how to use Google Ads tools to expand your reach into new markets without burning through your budget. That includes:
• Campaign structures for global vs local
• Smart bidding and geo targeting
• Product feeds and ad translations
Why Localization Makes the Difference Spoiler: translation alone is not enough. We’ll walk through what actually works — and what doesn’t — when you want to connect with customers across cultures. You’ll leave knowing how to make people feel like your brand gets them, no matter where they are.
This is for You If:
• You’re exploring new markets and need a better plan
• You’re spending on ads but not seeing results in other countries
• You want to know what’s working right now for international growth
The U.S. Commercial Service Trade Americas Team invites you to reserve your spot today and start working on your international growth.