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Doing Business in the NEW Ecuador - the Noboa Era
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About this event
The U.S. Embassy in Quito invites U.S. companies of all sizes to participate in a webinar to discuss Ecuador’s current investment and business climate. Join Chargé d’Affaires, a.i., Lawrence Petroni for a discussion of new opportunities and challenges in Ecuador.
Ecuador, with a population of over 18 million inhabitants, and growing at nearly one percent per year, is a small-to-medium market for U.S. exports. The U.S.–Ecuador trade and investment relationship has significantly strengthened over the last few years. Ecuador is an important commercial partner for the United States in South America, and both countries have taken concrete steps to deepen trade, investment, and regulatory cooperation.
President Daniel Noboa, originally elected in October 2023, won re-election on April 13, 2025, to a full, four-year through May 2029. Immediately following Noboa’s re-election, Ecuador’s country risk dropped 800 basis points on investors’ expectation that he will continue to run a pro-trade, pro-business administration with center-right policies and enjoy a strong bilateral relationship with the United States.
Why Ecuador?
• The U.S. is a major foreign investor in Ecuador, particularly in energy, agriculture, mining, franchising, and telecom sectors.
• Ecuador's use of the U.S. dollar as its national currency (since 2000) creates a stable environment for trade and investment.
• In 2024, the United States exported $7.5 billion in goods to Ecuador.
• U.S. products have high levels of acceptance and associated with quality and innovation.
• Close geographic proximity to the U.S. reduces shipping times.
• Increased market access in certain export sectors.